a little more about me
undergrad
i moved from st. louis to attend arizona state university, studing materials science & engineering. i ‘dropped out’ of a phd program in materials engineering @ ucsb to try my hand at businessy things directly before the program was to begin.
after that
In 2018, I was recruited into the Product Design & Development department at a seven-figure eCommerce self-care medical supply brand by the name of Dr. Frederick’s Original.
I now manage all sixty-plus products across hundreds of SKUs. I personally and solely ideate, source, design, and prototype all products. I also personally design the marketing, product name, and features based on market data calculations and custom algorithms.
I create and design the packaging, too.
In my time with Dr. Frederick’s Original, I’ve designed & developed the best-selling product in the entire brand – and the best selling blister bandage on Amazon. You can see it for sale here. It should hit seven figures in sales pretty soon.
my brain
I lean on three things on a daily basis:
my obsession with the customer
my passion to make things + make things better
my drive to make the world a better place
hobbies
Currently, I’m homebrewing hard ciders and experimenting with simple beer making.